Meet the Team

At Mobile Bay, we’re a team of experienced financial specialists standing by to help you build a dream, and then live it!

Our Core Belief

“The true outcome of our work is helping our clients have the freedom to dream big and the confidence to bring those dreams to life.”

Meet the Team

John McNeil


As the co-founder of Mobile Bay Financial Solutions, John meets with clients to develop retirement plans that reflect the hopes and dreams they’ve worked so hard to achieve.

Carrying on the Mobile Bay legacy that’s spanned over 100 years, John is proud to serve his local community with the financial expertise and one-on-one attention his clients deserve.

John attended the University of Alabama where he majored in finance. In 1979, he joined his brother and father at Mobile Bay. He has worked there ever since–over 45 years!

John was born and raised in Mobile, Alabama. He married his high school sweetheart, Martha in 1981. Together, they have three children: John Jr., Robert and Virginia. In their free time, John and Martha like to spend time with their seven grandchildren. John also enjoys hunting, fishing, traveling and cooking

Virginia O'Brien


As Mobile Bay Financial Solutions’ co-founder, Virginia enjoys listening to her clients describe their dream retirement and share their vision for the future. Creating a plan that brings that vision to life is what she loves most.

From the time Virginia was 15 years old, she worked at Mobile Bay in the summers helping her dad around the office. It was then that she fell in love with financial advising. After graduating from college and working in the corporate side of the insurance industry, Virginia joined Mobile Bay in 2012 as the fourth generation of her family to call the company home.

Virginia has a Bachelor’s Degree in Consumer Sciences with a concentration in Family Financial Planning from the University of Alabama. She was listed in’s 30 under 30 Advisors in 2015 and in Mobile Bay Monthly’s 40 under 40 in 2023.

Born and raised in Mobile, Alabama, Virginia married Grey O’Brien in 2016. Together, they have two children: Neillie and Charlie. In her free time, Virginia loves to travel with her family, cheer on the kids at the softball and baseball fields and play tennis. She also loves to cook gourmet meals with Grey.

Shane Cole​

Director of Operations​

As Mobile Bay Financial Solutions’ director of operations, Shane provides the experience necessary to help clients navigate the life changes that occur on the road to and through retirement. Additionally, Shane works to ensure that clients’ accounts are mapped out correctly according to their retirement dreams, wants and needs.

After hearing about Mobile Bay Financial Services from a church friend, Shane joined the team and has been a fixture at the company for over 15 years.

Shane has been married for over 40 years to her husband, Steve. Together, they have a son named Jason, a daughter named Michele and a fabulous granddaughter named Khloe.

Shane and her husband like to go antiquing and spend time with their granddaughter. Shane has been a quilter for over 20 years and loves to spend time in her sewing room. She also enjoys cooking for friends and family.

Courtney Maynard

Director of Marketing and Client Relations

As Mobile Bay Financial Solutions’ director of marketing and client relations, Courtney is in charge of all client relations and is the first person new clients meet when becoming part of the Mobile Bay family. She loves speaking with clients and planning all client experiences and seminars for Mobile Bay Financial. Courtney also helps Virginia and John with what they need to make sure clients retire with confidence and clarity.

Before joining Mobile Bay, Courtney worked as a marketing, events and communications coordinator in Pensacola, Florida. In the spring of 2022, after relocating to Mobile, Alabama, she was given the opportunity to work with Mobile Bay as the client relations and marketing coordinator.

Courtney lives in Mobile, Alabama with her husband, Jeb and their son, Welles. In her free time, she likes to be with family and experience new and fun things with her husband and son—especially outdoors. She also loves to cook.

Maddie West

Office Operations Specialist​

As Mobile Bay Financial Solutions’ office operations specialist, Maddie works to ensure timely and accurate communication within the team and with clients. She loves working closely with her coworkers, helping to provide maximum value to clients and bringing happiness to the office with a smile and laughter.

Maddie is a graduate of McGill Toolen High school where she was voted homecoming queen her senior year.

In her free time, Maddie loves to spend time with friends, family and spoil her two cats, Sassy and Figaro. Though she loves her cats, she’s passionate about animals of all kinds.


Director of Office Greeting

As Mobile Bay Financial Solutions’ director of office greeting, Reba works tirelessly to welcome clients and team members alike with a wagging tail and endless kisses. Reba was born in Oklahoma in 2012 in Reba McEntire’s hometown—hence her name!

Away from the office, Reba loves spending time with her dad, John, enjoying a delicious treat and taking long naps!